Crackdown on use of personal data by affiliates in the online gambling sector


In a move welcomed by the Gambling Commission, the Information Commissioner’s Office is targeting more than 400 companies believed to be using people’s personal details to promote online gambling websites.

As part of its investigation into large numbers of spam texts linked to the gambling sector, the ICO is writing to companies identified as being involved in affiliate marketing, demanding that they set out how they use people’s personal details and send marketing texts. This includes where they got people’s personal information from and how many texts they sent.

The ICO’s news item can be downloaded below. As it makes clear, the ICO has launched a new code of practice this month which sets out how organisations should explain to people how they’re using their personal information – see 

David Clifton wrote an article for iGaming Business earlier this year about the effect on affiliates of the EU General Data Protection Regulation – see