GambleAware publishes responsible gambling evaluation resources

GambleAware, operated by the Responsible Gambling Trust, has published an evaluation protocol designed to assist the gambling industry to evaluate its responsible gambling initiatives by providing a framework for evaluating its customer interventions.

It states that the evaluation resources now published on its website (that can also be downloaded below):

  • “have been put together to demystify evaluation, and what it can do for you, and provide practical guidance on using evaluation, and using it well”,
  • are “for anyone setting up or trying to improve a responsible gambling or harm minimisation initiative, action or interventions. This could be an organisation in or supporting the industry, sector and trade bodies, operators, treatment and education providers, etc.”,
  • “are ‘starter’ resources. If you are going to do your own evaluation they provide pointers on planning, options and opportunities; if you are to commission an evaluation they will help you become an informed client better placed to specify, commission and steer what is to be done. They do not give specific ‘how to’ guidance on detailed methods but provide enough to get you started on asking yourself, and others, the right questions – and to answer them” 
  • and “are aimed at:
    • Executives in operators who want to get to grips with why and how evaluation is needed in shaping harm minimisation
    • Managers who are running trials or pilots and who need practical ways of providing trusted evaluation evidence to inform decisions on roll-out
    • Corporate Social Responsibility teams, and others, looking to understand how to interpret and use evaluation evidence in shaping policy and practice
    • Education and treatment services who need to use evaluation to improve the effectiveness of their support, and demonstrate what works and how”