Just the first of many affiliate marketing programme closures?

Sky Betting & Gaming has announced that it has closed its affiliate marketing programme, citing “growing regulatory requirements”. The need to comply with all such regulatory requirements was the central theme of David Clifton’s August Licensing Expert article for SBC News.

Whether this is just the first of many such affiliate programme closures will be a key topic for discussion during David’s Betting on Sports Conference panel session “Regulation – Liability Management: Why the buck doesn’t stop with operators” at 2.45pm on Wednesday of next week, 13 September 2017.

In Sky Betting & Gaming’s affiliate programme closure notice, it said: “…… the regulatory landscape in which the industry operates is developing and maturing and operators are experiencing increased obligations regarding their regulatory responsibilities and level of compliance. In order to continue to operate in a compliant manner, we feel that operating the Programme is no longer viable and that managing the output of affiliates presents a significant risk to our business from a regulatory perspective. It is for this reason that we have chosen to terminate the Programme.”  Comment on the closure can be read in a 4 September article in the Guardian.