Be mindful of protecting children

In this month’s “Licensing Expert” article (that can be downloaded below), David Clifton comments on recent newspaper allegations that children are being targeted by operators who use cartoon and storybook characters in their online gambling games.

He warns that in view of the rising tides of public concern that now seem to drive gambling policy in Great Britain, it is quite possible that the Gambling Commission and/or the Advertising Standards Authority may impose more rigorous regulatory requirements in the near future to further reinforce the licensing objective of “protecting children and other vulnerable persons from being harmed or exploited by gambling”.