As mentioned in David Clifton’s October 2016 article for SBC News, according to a recent report, over a quarter of complaints to the Advertising Standards Authority relate to betting and gaming adverts.
It is therefore timely that the Committee of Advertising Practice has launched “Responsible Ads: Gambling Advertising” a new CAP eLearning module designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the Advertising Codes. CAP says: “With this new module, you can learn about the advertising rules and how they apply from the experts who write the Code. Real-life rulings and interactive questions provide you with the knowledge you need to create responsible, compliant gambling campaigns”.
The CAP Gambling Advertising Guidance (broadcast and non-broadcast) can be accessed here.