New gambling marketing affiliate trade association formed

A new trade association, Responsible Affiliates in Gambling (RAIG), has been launched, chaired by former Remote Gambling Association CEO, Clive Hawkswood.

In a press release published earlier today (that can be downloaded below), the association’s founding members – Better CollectiveOddschecker and the Racing Post – say that they “recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers”.

RAIG is now seeking to recur further members from within the affiliate community. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party, Gambling Integrity. The full Code of Conduct that will apply to RAIG members can also be downloaded below.

According to RAIG’s press release, the new association:

  • is committed to engaging proactively with politicians and other stakeholders in any consultations and discussions that are relevant to the responsible marketing of gambling products, and
  • will also be giving early consideration to whether and how it might support relevant projects in the sphere of research, education and treatment as well as the options for improving the training for those working in the gambling affiliate sector.

Commenting on the launch of RAIG, Clive Hawkswood has said:

A broad group of affiliates have been discussing the need for a dedicated association for some time. Particular credit should go to the founding members of RAIG for making that a reality and, crucially, for deciding that it should focus exclusively on social responsibility and safer gambling. The new audit process will be a key driver to achieving compliance and progress in these crucial areas and raising the standards of the affiliate marketing sector as a whole. However, the members are anxious to go beyond that and we look forward to engaging with other stakeholders, especially regulators, to explore what additional measures might be considered in the future. Affiliate providers of marketing services are already subject to extensive regulation, but more can always be done in relation to consumer protection and RAIG will provide the forum for that.

Jesper Søgaard, CEO of Better Collective, has said:

For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users.

More information is available on RAIG’s website here.

UPDATE: Clive Hawkswood has been interviewed by AffiliateINSIDER in an article published on 28 May 2019 entitled “Clive Hawkswood: The affiliate sector has been misrepresented”, that can be downloaded below.


Download article PDF: RAiG - Press Release 20.05.19
Download article PDF: RAiG Code of Conduct