The OFT’s investigation into ‘Children’s Online Games’


The Office of Fair Trading’s (OFT) investigation into online and app- based games and how these games target children, for example through aggressive commercial practices, has particular relevance for the social gaming/gambling industry, especially given the Gambling Commission’s concerns about the impact of social games on young people. David Clifton, Director at Clifton Davies Consultancy Limited, discusses the principles to guide game developers proposed by the OFT following its investigation, and how these relate to social gaming/gambling.

Download article PDF: WOGLR October 2013 Pages 9-10