One week after it featured in an adverse ruling in respect of a tweet from Tottenham Hotspurs’ Twitter page, William Hill is now the subject of a further adverse ruling by the ASA, who have this time upheld a complaint that a William Hill ad (seen on the dating app Tinder) breached the CAP Code by linking gambling to sexual success.
In its assessment upholding the complaint, the ASA has said:
The CAP Code required that marketing communications for gambling must be socially responsible and that they must not link gambling to seduction, sexual success or enhanced attractiveness. The ASA acknowledged that William Hill had removed the ad. However, we considered that the text “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer” suggested that those who gambled would be more likely to develop a friendship into a sexual relationship and therefore linked gambling with sexual success. We therefore concluded that the ad breached the Code.
This latest ruling can be downloaded below.