AGA publishes sports wagering responsible marketing code for U.S. betting operators

Coinciding with the one-year anniversary of the U.S. Supreme Court striking down the Professional and Amateur Sports Protection Act (“PASPA”), the American Gaming Association (“AGA”) has released a new set of self-regulations on advertising and marketing legal sports betting, entitled “Responsible Marketing Code for Sports Wagering” (that can be downloaded below).

The AGA states that this new code “includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital media marketing activity”.

Commenting on publication of the code, Bill Miller (president and chief executive officer of AGA) said:

For several years, the gaming industry has been committed to driving the illegal market out of business for the benefit of consumers, state and local economies and the integrity of both games and bets. The gaming industry has an obligation to extend our decades-long commitment to responsibility to this growing sector, and that’s exactly what this effort codifies. We are setting a high bar for sports betting advertising and will continue to ensure that everyone involved in the expansion of legalized sports betting across the country – gaming operators, sports leagues and teams, broadcasters and other businesses – rise to this standard.