ASA rules against gambling operator’s unverifiable comparison ads

The Advertising Standards Authority has ruled that ads:

  • seen on 17 September 2019 on a media screen at the Betting on Sports trade show, featuring the claim “The Biggest Jackpots” and
  • a press ad, seen in the iGaming Times and Gambling Insider in September 2019, featuring the claim “#1 World’s Live-Games Provider”

did not allow businesses or competitors to verify the comparisons and the claims made in the ads therefore breached the CAP Code.

The ruling (made against ASTOK Limited trading as TVBet) can be downloaded below.