Complaints upheld against three gambling-related ads

There have been three interesting gambling-related rulings this week by the Advertising Standards Authority against:

  1. A banner ad for Monopoly Casino, featuring an image of the character ‘Mr Monopoly’.
    • Entertaining Play Limited was told by the ASA to ensure that its ads for gambling products do not have particular appeal to those under 18 years of age.
  2. A TV ad for Paddy Power Rewards, featuring Rhodri Giggs (brother of former footballer and now manager Ryan Giggs).
    • Power Leisure Bookmakers Limited (trading as Paddy Power) was told by the ASA to ensure that in future they do not state or imply that gambling is a way to achieve financial security or improve self-image or self-esteem.
  3. A tweet from Tottenham Hotspur’s Twitter page, featuring the William Hill logo and accompanying text stating “Latest odds from @WilliamHill” and providing a link to William Hill’s website.
    • Tottenham Hotspur Football & Athletic Co. Limited and William Hill Organisation Limited were told by the ASA to:
      • ensure they do not feature those under 25 years old playing a significant role in marketing communications, except for where they appear in a place where a bet could be placed directly through a transactional facility, such as William Hill’s own website,
      • only use such an individual to illustrate specific betting selections where that individual is the subject of the bet offered, and
      • show the image or other depiction used in the context of the bet and not in a gambling context.

Each of the rulings (which contain full reasons for, in each case, upholding complaints made to the ASA, in relation to each of the advertisements in question) can be downloaded below.



Download article PDF: ASA - Paddy Power ruling 08.05.19