Same message from UKGC as it publishes latest operator data

The Gambling Commission’s July 2021 data has shown the impact of COVID-19 on gambling behaviour using operator data reflecting the period between March 2020 and July 2021 inclusive.

Its press release published yesterday (15 July 2021) carries the very same message regarding the Commission’s expectations as has been conveyed in previous months’ press releases. It states as follows:

The Gambling Commission has published further data showing how online gambling behaviour is reacting to the easing of lockdown measures in Great Britain.

The operator data reflects the period between March 2020 and July 2021, inclusive, and covers online operator data.

It is not advisable to make year-on-year comparisons between months in 2020 and months in 2021, due to differing operating circumstances of 2020 and 2021.

This update contains July’s operator data.

The latest online operator data for July 2021 shows:

  • overall activity in the online market remained relatively stable in July. Active players 1 stayed steady while bets increased 5% and gross gambling yield (GGY) decreased 8%
  • slots GGY increased 4% to £187m during the period from June to July. The number of spins increased 6% while active players increased 1%
  • the number of online slots sessions lasting longer than an hour increased by 4% (to over 2.4m). The average session length remained steady at 19 minutes, with nearly 8% of all sessions lasting more than one hour.

We recognise that the country is now entering a different phase as we continue adjust to life out of lockdown. We continue to expect extra vigilance from operators as consumers are impacted in different ways by the circumstances. Many people will still feel vulnerable as a result of the length of the pandemic period and further uncertainty about their personal or financial circumstances.

It is likely some have picked up new gambling routines and habits during lockdown that may be hard to change as things return to normal, even as normal spending on other things resumes. This could be challenging for some and important for operators to identify through their monitoring.

We know that some consumers, such as highly engaged gamblers who play a range of products, are likely to spend more time and money gambling and with high level sporting events which took place over the summer where there were more opportunities for betting customers to gamble. This is relevant to the July dataset reported as it covers the latter half of the Euro 2020 tournament and remains relevant in the future months when the Premier League restarts.

We expect operators to: 

  • continue to follow the strengthened guidance issued during the first lockdown, taking close interest in data that shows consumers expanding their portfolio of games and spending more time or money than before
  • interact directly where triggers are reached, in addition to their more generic email engagement
  • avoid any temptation to exploit the current situation for marketing purposes, in particular as consumers adjust back to a new normal and be very cautious when seeking to cross-sell products
  • take particular care when on-boarding new customers and making decisions over affordability checks which reflect the environment we are in.

The Commission continues to track COVID-19 related risk by:

  • assessing the impact of the strengthened guidance issued to operators
  • monitoring key data and collecting and publishing this additional data
  • supporting the industry as land-based premises continue to open up to full capacity
  • where evidence identifies additional risks faced by consumers, taking further action to protect consumers.

The Commission will continue to:

1 This is the total number of times activity has taken place across all verticals; therefore, an active account may be counted more than once.

The Commission has added the following comments in relation to the full dataset (that you can download below):

Details

Data tables for operator data

The full dataset from the earlier months of the pandemic is available in the Excel document.

The data tables below cover online gambling activity.1

Table 1: Total number of active players per vertical

Data from the biggest operators, covering approximately 80% of the online gambling market showing the number of active players on each vertical.

February 2021 March 2021 April 2021 May 2021 June 2021 July 2021 % Change from June 2021 to July 2021
Slots 2,971,058 3,276,184 3,241,249 3,074,732 3,109,990 3,155,774 1%
Other gaming (incl. casino) 1,943,868 2,194,757 2,175,055 2,164,539 2,198,136 2,239,919 2%
Betting (Real event) 4,823,408 6,015,626 6,708,655 5,127,999 5,596,181 5,505,240 -2%
Betting (Virtual) 227,622 269,984 256,233 236,061 216,974 225,983 4%
Poker 351,046 338,903 300,520 282,175 257,065 261,587 2%

Table 2: Total number of bets placed per vertical

Data from the biggest operators, covering approximately 80% of the online gambling market showing the number of bets placed on each vertical.

February 2021
March 2021
April 2021
May 2021
June 2021
July 2021
% Change from June
2021 to July 2021
Slots
5,504,664,429
6,159,504,899
6,068,410,824
6,165,375,276
5,572,376,298
5,906,110,183
6%
Other gaming
(incl. casino)
279,104,076
305,651,899
295,558,021
290,868,405
267,474,393
282,260,973
6%
Betting (Real event)
296,906,794
375,179,182
344,317,080
299,821,964
272,566,779
252,139,097
-7%
Betting (Virtual)
16,415,134
18,399,418
17,077,927
15,422,841
13,422,847
13,387,301
0%
Poker
121,773,855
116,471,757
94,675,061
86,661,426
73,547,295
75,804,863
3%

Table 3: Slots session length

Data from the biggest operators, covering approximately 80% of the online gambling market showing average slots session length in minutes and the number of sessions that lasted an hour or longer.

February 2021
March 2021
April 2021
May 2021
June 2021
July 2021
% Change from June 2021 to July 2021
Av. session length
(minutes)
22
21
20
21
19
19
0
Sessions > 1hr
2,524,347
2,728,438
2,610,843
2,588,519
2,348,801
2,443,542
4%

### Table 4: Gross Gambling Yield2 Data from the biggest operators, covering approximately 80% of the online gambling market showing the GGY from each vertical.

February 2021
March 2021
April 2021
May 2021
June 2021
July 2021
% Change from June
2021 to July 2021
Slots
£176,884,970
£202,921,192
£202,022,041
£211,201,838
£180,674,86
£187,235,636
4%
Other gaming
(incl. casino)
£64,284,074
£71,247,185
£70,950,541
£65,256,451
£58,982,508
£57,747,126
-2%
Betting (Real Event)
£263,863,756
£250,567,294
£267,393,328
£238,777,783
£242,221,099
£196,901,397
-19%
Betting (Virtual)
£7,121,871
£8,408,173
£7,621,729
£7,234,843
£5,933,260
£6,081,426
2%
Betting (eSports)
£1,565,682
£1,838,879
£1,902,862
£2,003,311
£1,008,414
£1,180,678
17%
Poker
£9,298,371
£9,215,691
£8,390,140
£7,309,658
£5,863,235
£6,047,886
3%
Other
£2,159,197
£2,087,213
£1,993,048
£1,652,572
£1,385,321
£1,261,615
-9%

Notes

1 Changes in data could be due to a variety of factors impacting the market since March 2019.

2 This should not be directly compared to GGY published in our Industry Statistics because this data is taken from a sample of approximately 80% of the online market.