New B2B Safer Gambling Standard released plus updated B2C Safer Gambling Standard

GamCare has released, for the first time, a B2B version of its Safer Gambling Standard for gambling software developers and games platform providers, together with an updated version of its Safer Gambling Standard for B2C gambling businesses.

The Safer Gambling Standard is an independent quality mark that assesses the measures gambling businesses have put in place to protect their customers from experiencing gambling related harms.

As Anna Hemmings, GamCare CEO, says:

For safer gambling measures to be effective, it is essential that they are integrated into organisational culture and flow throughout the organisation. The Safer Gambling Standard focuses on the totality of an operation, from board members and directors down to the front line.

The Ten Areas of the B2C Safer Gambling Standard are:

  1. Corporate governance and risk management
  2. Collaboration and sharing best practice
  3. Spend on safer gambling including the most recent percentage annual Gross Gambling Yield (GGY) contribution to organisation(s) that undertake research, prevention, and treatment (RPT) on the subject of gambling-related harm.
  4. Protection of children and young adults
  5. Customer information, profiling and interaction, and additional controls for vulnerable and high value customers
  6. Product design and innovation in safer gambling tools, and the deployment of products in environments which minimise the risk of customers experiencing gambling-related harm
  7. Self-exclusion
  8. Advertising and promotion
  9. Staff training and development
  10. Addressing problem gambling amongst staff

The Eight Areas of the B2B Safer Gambling Standard are:

  1. Corporate governance and risk management
  2. Collaboration and sharing best practice
  3. Business spend on safer gambling including the most recent annual percentage of gross profit contribution to organisation(s) that undertake research, prevention and treatment (RPT) on the subject of gambling-related harm.
  4. Consumer Information
  5. Product design and innovation in safer gambling tools, and the deployment of products in environments which minimise the risk of consumers experiencing gambling-related harm
  6. Advertising and promotion
  7. Staff training and development
  8. Addressing problem gambling amongst staff

All gambling businesses that are members of the Betting and Gaming Council – including clients of ours – have committed to achieving the Safer Gambling Standard.

Other gambling businesses licensed by the Gambling Commission wishing to achieve the Safer Gambling Standard, demonstrating that they have gone ‘above and beyond’ in their approach to customer protection, can find out more information by: